Brand identity design for skincare, beauty and wellness brands
In beauty and wellness, people buy with their eyes before they ever try the product. Your brand has to feel premium on a shelf, calm on a screen and trustworthy in someone's bathroom. I design complete identities for skincare lines, cosmetics, med spas, studios and wellness platforms, built to look as good on packaging as they do on Instagram.
What great beauty & wellness branding gets right
Soft, confident colour
Palettes that feel clean and premium, with one accent used with restraint.
Packaging that photographs well
Labels and boxes designed for the shelf, the unboxing and the product shot.
Typography with breathing room
Elegant type and generous spacing, so the brand never feels crowded.
One look across every product
A system that keeps a growing range of SKUs consistent without feeling repetitive.
Beauty & Wellness brands I have designed
Complete brand boards: logo, colour, typography, packaging and real-world mockups.
Packages
Fixed, one-time pricing. Pick the package that fits your stage, or ask for a custom quote.
Basic plan
1 logo concept, colour palette, typography, 3D mockup, stationery and guidelines.
2-day delivery · 2 revisions
Premium Branding
3 logo concepts, complete brand guidelines, competitive analysis and social media kit.
2-day delivery · 3 revisions
The Brand Ecosystem
Everything in Premium plus strategy, ad creatives, packaging and merchandise.
5 business days · unlimited revisions
Questions about beauty & wellness branding
Can you design packaging for my skincare or beauty range?
Yes. Packaging and merchandising are included in The Brand Ecosystem package, and the Basic and Premium packages include 3D mockups of your brand on real products. For a large range, I'll put together a custom quote.
Do you work with spas, salons and wellness studios too?
Yes. The portfolio includes a med spa, a pilates studio, a mental wellbeing app and wellness lifestyle brands. The process is the same: a short brief call, research into your market, then your first full brand board in 48 hours.
Will my brand work on Instagram as well as on packaging?
That's the goal. From the Premium Branding package up you get a social media kit with profile assets and post templates in your new identity.
Ready to brand your beauty or wellness business?
Book a short call and tell me about your business. Your first full brand board arrives within 48 hours.
Branding for other industries