Ovenox: a calm, trustworthy identity for a health platform
Ovenox is a health platform created for Apex Medical Care, focused on better healthcare infrastructure through data management and intuitive workflow design. The brand needed to feel clinical enough to trust, but warm and human enough for everyday wellness.
The mark
The Ovenox symbol is built from overlapping circles on a precise construction grid. Four soft petal shapes meet in the centre, with one picked out in yellow: a simple signal of balance and of the one thing that changes when your health is in sync. The construction is shown in full, so the mark can be redrawn accurately at any size.
Voice and colour
A deep, natural green carries the brand, with a bright yellow accent used sparingly for highlights and calls to action. The brand voice is organised around pillars like movement, hydration, nutrition and mindfulness, which show up as short labels across the campaign: "Balanced", "Vitality", "Active Living, Optimal Wellness".
Campaign and applications
"Syncing Better Health" became the campaign line. The identity was rolled out across social posts and stories, app and web screens, envelopes and stationery, outdoor billboards and a branded delivery truck, all using the same green, yellow and rounded photo frames.
More from the identity
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