Pingup: a warm, recognisable brand for a social messaging app
Pingup is a social platform built to help people connect, share and build real friendships. Its name comes from the Nigerian slang "Ping", meaning a close friend. The identity had to feel warm and personal, while staying simple enough to recognise instantly as an app icon.
A logo that starts a conversation
The mark is a letter P drawn so that its counter forms a speech bubble, with the stem becoming the bubble's tail. It reads as the brand's initial and as a message at the same time, and it holds up at every size, from a favicon to a hoodie.
Colour and graphic system
A deep crimson red leads the palette, paired with warm ivory and off-white for contrast. Cropped chat bubbles become a flexible graphic device for posts and campaigns, backed by a set of brand words like friendly, connected, fast, simple and safe, and a custom icon set.
From the app to the street
The guidelines show the identity on the app icon and profile screens, social headers and story templates, an outdoor billboard ("All your chats in one place"), and merchandise from caps to t-shirts and hoodies, all in the same crimson and ivory system.
More from the identity
Want a brand like Pingup?
Human-designed identities with source files and copyright included. First brand board in 48 hours, from $250.
