Voitex: a bold brand identity for a tech studio
Voitex is a digital studio that turns ideas into products, from apps to Web3 and NFT projects. Its line, "We build the future", set the tone for an identity that had to feel fast, technical and confident on every surface, from a phone screen to a shipping container.
The idea
The identity is built around the X at the end of the wordmark. It works as a full logo, as a compact "vtx" monogram, and as a large graphic shape that can be cropped across layouts, posters and vehicles. One letter does the work of a whole graphic system.
Colour and type
The palette is deliberately short: Obsidian black (#000000) and an electric Blue Violet (#6533E2), with white for contrast. Space Grotesk carries the typography, giving headlines a technical, engineered feel without becoming cold.
The brand in the real world
The system was tested across stationery, business cards and packaging, merchandise like caps, lanyards and USB drives, outdoor billboards, a wrapped car, shipping containers, a social media grid and app screens on phone and watch. Every application uses the same few ingredients, which is what makes the brand instantly recognisable.
More from the identity
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